{"title":"Explore CLU","description":"\u003cp\u003eCLU represents the pinnacle of premium streetwear design, crafted for those who demand elevated aesthetics and uncompromising quality. The brand is defined by an architectural approach to fit, prioritizing structured, relaxed silhouettes and generous draping that offer a modern, effortless look. Built exclusively from heavyweight, pure organic fabrics, the collection provides a luxurious hand-feel and exceptional durability that holds its shape. With a sharp focus on striking details and high-density, tactile graphics, CLU delivers statement-making apparel that redefines luxury within the contemporary streetwear space.\u003c\/p\u003e","products":[{"product_id":"the-thermal-toro-oversized-tee","title":"CLU- Bull- W","description":"\u003cp\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eNo holding back.\u003c\/b\u003e The Thermal Toro tee takes a classic streetwear staple and hits it with raw, high-contrast energy. Featuring a forward-charging bull dripping in thermal-inspired reds and deep blues, this heavy graphic stands out instantly against our crisp. It’s loud, it’s artistic, and it’s built to take up space.\u003c\/p\u003e\n\u003cp\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45541162582085,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"S","offer_id":45541162614853,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":45541162647621,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45541162680389,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45541162713157,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45541162745925,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/Bull_White_Front.png?v=1788862141"},{"product_id":"the-geo-lion-oversized-tees","title":"CLU-Lion- OW","description":"\u003cp data-path-to-node=\"15\"\u003eKing of the concrete jungle. This isn't your average flimsy tee. We built the \u003cb data-path-to-node=\"15\" data-index-in-node=\"91\"\u003eGeo-Lion\u003c\/b\u003e on our signature fabric—thick, breathable, and designed to hold its boxy shape all day. The graphic features a high-definition geometric lion, merging digital art with streetwear durability.\u003c\/p\u003e\n\u003cp data-path-to-node=\"16\"\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":44664053661765,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"S","offer_id":44664053694533,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":44664053727301,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44659766067269,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44664053760069,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":44664053792837,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/Lion_White_Back.png?v=1788861682"},{"product_id":"dragosie-oversized-tee","title":"CLU- Dragosie- W","description":"\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy stay grounded when you were meant to fly?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eElevate your rotation with the latest drop from CLU. This isn't just another oversized tee; it’s a statement of intent. Featuring a sophisticated sage green palette paired with high-density \"Dragosie\" graphics, this piece balances botanical elegance with raw streetwear edge.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45541154717765,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45541154750533,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45541154783301,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45541154816069,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45541154848837,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45541154881605,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/Dragosie_Back_White.png?v=1788861362"},{"product_id":"overthinking-oversized-tee","title":"CLU- \"Overthinking\" B","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003e Silence the noise. Wear the chaos.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"Overthinking\" tee is a visual deep-dive into the modern psyche. This piece contrasts the stoic stability of classical architecture and cherubic art against the frantic energy of flying currency and vibrant color bursts. It’s designed for those who find clarity in the clutter.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003e\u003c\/b\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003cbr\u003e\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":44664055464005,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":44664055496773,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44664055529541,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44664055562309,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44664055595077,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44664055627845,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/Overthinking_Black_Back.png?v=1788860892"},{"product_id":"clu-rare-oversized-tee","title":"CLU-  \"RARE\" B","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eDefining what it means to be one of one.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"RARE\" oversized tee is a masterclass in clean, high-impact design. Set against a crisp white backdrop, the back features a majestic, multi-tonal peacock in mid-flight—an ancient symbol of nobility and uniqueness. This piece is for those who aren't afraid to stand out in a crowd of the common.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":44664056807493,"sku":null,"price":899.0,"currency_code":"INR","in_stock":false},{"title":"S","offer_id":44664056840261,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44664056873029,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44664056905797,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44664056938565,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44664056971333,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/Rare_Black_Back.png?v=1788860188"},{"product_id":"hoodie-1","title":"CLU- Hoodie Mustang Off White","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e🧵 \u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"3\"\u003eMassive 380 GSM Fabric:\u003c\/b\u003e Unmatched thickness, warmth, and structure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e🔲 \u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"3\"\u003eTrue Oversized 'Boxy' Fit:\u003c\/b\u003e Dropped shoulders and a relaxed chest for the authentic streetwear aesthetic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e✨ \u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"2\"\u003eHigh-Definition Detailing:\u003c\/b\u003e Minimalist, clean typography that screams silent luxury.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CLU","offers":[{"title":"Off White \/ XS","offer_id":45170389155909,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"Off White \/ S","offer_id":45385203515461,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"Off White \/ M","offer_id":45385203548229,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"Off White \/ L","offer_id":45385203580997,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"Off White \/ XL","offer_id":45385203613765,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"Off White \/ 2XL","offer_id":45385203646533,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/Manequine_Back.png?v=1784629709"},{"product_id":"clu-rare-b-copy","title":"CLU-  \"RARE\" W","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eDefining what it means to be one of one.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"RARE\" oversized tee is a masterclass in clean, high-impact design. Set against a crisp white backdrop, the back features a majestic, multi-tonal peacock in mid-flight—an ancient symbol of nobility and uniqueness. This piece is for those who aren't afraid to stand out in a crowd of the common.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45710825586757,"sku":null,"price":899.0,"currency_code":"INR","in_stock":false},{"title":"S","offer_id":45710825619525,"sku":null,"price":899.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":45710825652293,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45710825685061,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45710825717829,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45710825750597,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/RareWhiteBack.png?v=1788860522"},{"product_id":"clu-rare-s","title":"CLU-  \"RARE\" S","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eDefining what it means to be one of one.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"RARE\" oversized tee is a masterclass in clean, high-impact design. Set against a crisp white backdrop, the back features a majestic, multi-tonal peacock in mid-flight—an ancient symbol of nobility and uniqueness. This piece is for those who aren't afraid to stand out in a crowd of the common.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45710838890565,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45710838923333,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45710838956101,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45710838988869,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45710839021637,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45710839054405,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/RareSandlewoodBack.png?v=1788860625"},{"product_id":"clu-rare-r","title":"CLU-  \"RARE\" R","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eDefining what it means to be one of one.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"RARE\" oversized tee is a masterclass in clean, high-impact design. Set against a crisp white backdrop, the back features a majestic, multi-tonal peacock in mid-flight—an ancient symbol of nobility and uniqueness. This piece is for those who aren't afraid to stand out in a crowd of the common.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45710849409093,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45710849441861,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45710849474629,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45710849507397,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45710849540165,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45710849572933,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/RareRedBack.png?v=1788860706"},{"product_id":"clu-overthinking-ow","title":"CLU- \"Overthinking\" OW","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003e Silence the noise. Wear the chaos.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"Overthinking\" tee is a visual deep-dive into the modern psyche. This piece contrasts the stoic stability of classical architecture and cherubic art against the frantic energy of flying currency and vibrant color bursts. It’s designed for those who find clarity in the clutter.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003e\u003c\/b\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003cbr\u003e\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45710870970437,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45710871003205,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45710871035973,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45710871068741,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45710871101509,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45710871134277,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/OverthinkingWhiteBack.png?v=1788860993"},{"product_id":"clu-overthinking-r","title":"CLU- \"Overthinking\" R","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003e Silence the noise. Wear the chaos.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"Overthinking\" tee is a visual deep-dive into the modern psyche. This piece contrasts the stoic stability of classical architecture and cherubic art against the frantic energy of flying currency and vibrant color bursts. It’s designed for those who find clarity in the clutter.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003e\u003c\/b\u003eMade from our signature \u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"46\"\u003e240 GSM pure organic cotton\u003c\/b\u003e, ensuring a thick, high-quality drape that holds its shape wash after wash.\u003cbr\u003e\u003c\/p\u003e","brand":"CLU","offers":[{"title":"XS","offer_id":45710876934213,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45710876966981,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45710876999749,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45710877032517,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45710877065285,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45710877098053,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/1081\/2997\/files\/OverthinkingRedBack.png?v=1788861082"},{"product_id":"clu-overthinking-b","title":"CLU- \"Overthinking\" SB","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003e Silence the noise. Wear the chaos.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe \"Overthinking\" tee is a visual deep-dive into the modern psyche. This piece contrasts the stoic stability of classical architecture and cherubic art against the frantic energy of flying currency and vibrant color bursts. 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